|The group is always at the leading edge of innovation, each year 10 new products are designed to improve the daily lives of private households, boost the performances of professionals and increase product turnover with the distributors.
To meet this challenge, every day the group invests 5% of its turnover in Research and Development.
At Wirquin, innovation means knowing the material, practical applications and using the product in the same conditions as the user. This position as an observer and an informed user is a key input to nurture the ideas and creativity of the group’s teams. The group is continuously focused on the need for change, improvement and inventing product solutions.
Innovation is part of the company’s global strategy, from the engineering department to the marketing division, placing a strong emphasis on design.